The marketing
department that
runs itself.
A full marketing team — audit, content, SEO, social, email — working every one of your communities every day. And it never ships a word without your yes.
You build homes.
Marketing is the
part that never
gets done.
Source: Constant Contact / Ascend2 survey of 1,300+ small-business decision-makers.
Marketing just had its
self-driving moment.
Every leap — the loom, the assembly line, the spreadsheet, the self-driving car — handed the tireless, repetitive work to a machine and left the judgment to the person. Marketing is built the same way: a small core of taste and strategy, wrapped in thousands of small tasks a month. The machine takes the miles. You keep the wheel.
Not a tool.
A whole department.
The Auditor
Reads every page of your site the way a search & answer engine does, and scores it.
Content & SEO
Drafts the pages, titles, FAQs, and fixes — in your voice, for your communities.
Social & Email
Schedules posts and follow-ups across every channel, on a steady cadence.
The Analyst
Re-measures what moved, and starts the next round — every day, without being asked.
Every marketing role, working the same account, on the same schedule — at a cost that doesn't climb when the work doubles.
It drives the whole route — but it always asks before it merges.
The approval gate isn't a safety feature bolted on. It's the design. That's what makes it safe to run at full speed — and safe to run for a client.
Already running.
Already measured.
This wasn't tested on a paying customer. It has run in production on a live network of the operator's own sites for months — so the before-and-after is measured, not promised.
~190 sites
feeding the engine real performance data, every day.
Audited & scored
real home-builder sites scored, each with a ranked, copy-ready fix list.
Traceable
every claim tied to a verified fact on the page — or it's held, never guessed.
Priced from real cost.
Not pulled from air.
For agencies & builder-marketing partners: white-label the whole department at $149 / client / mo (5-client minimum) — your brand, your clients.
The cost to draft one page,
or a thousand, is the same:
almost nothing.
Software margins
The engine is deterministic — no per-post AI bill. Cost to serve stays near zero, so margin lands where a software company lives, not where an agency does.
$85B by 2030
Social-media management alone is growing ~23% a year. A few hundred builders is a real company — no need for a big slice.
It works while
you're on the job site.
- AEvery community, spec home, and floor plan page gets found — in search and in AI answers.
- BThe follow-up that closes buyers goes out on time, every time — drafted, waiting for your yes.
- CYou review from your phone in minutes a day. No dashboards to babysit, no agency retainer.
- DPartners and builder-marketing groups can run it for a whole roster under their own brand.
The machine is built.
It runs today.
Who's early?
The edge never went to whoever invented the machine — it went to whoever operated it first, while everyone else was still deciding if it was real.
See how it works — the 2-minute brief →