Each new home and community a builder lists becomes a steady stream of on-brand social posts across every channel — written by a machine that never invents a fact, approved by your team from a phone in under a minute a day.
One screen: today's posts, each with photo, text, channels, and time. Approve, edit, or skip. That's the whole job — the engine writes from listing facts, schedules the week, publishes everywhere, and reports what happened. A weekly digest and a monthly five-number report (posts, reach, engagement, site clicks, top post) show exactly what they got.
The #1 killer of builder social programs is drafts dying in review and calendars going quiet. The machine never gets busy and never forgets — and every link is measured.
The engine is deterministic: every claim in every post traces to a listing fact. If a price or status isn't verified, the post is held — it cannot be published by anyone. No invented urgency, no fabricated numbers, no fair-housing surprises. In a market flooded with AI tools that guess, this one structurally can't.
| Item | Reality |
|---|---|
| Infrastructure | Already built and live — publishing today on real channels. Runs for the whole portfolio on a single small server. |
| Per-post cost | Effectively zero on every network; pennies on X. |
| Builder's staff time | Under a minute a day (approvals) — from a phone. |
| Account setup | If a channel is missing or not business-grade, a real person sets it up properly under the builder's own identity — handled for them. |
| Pricing | Set after the pilot, from real numbers — month to month, no lock-in, the builder's accounts remain the builder's. |
Pick two builder brands. We run their social presence for 60 days — free — instrumented from day one: baseline captured before the first post, weekly snapshots, and honest day-30 / day-60 reviews with real numbers. If it works, we price it together from the evidence. If it doesn't, the review says so plainly and everyone keeps the data.
| Before day one | Every week | At day 30 / 60 |
|---|---|---|
| Follower baseline per channel · posts in the prior 90 days · site traffic from social, prior 90 days | Posts shipped vs plan · approval speed · reach & engagement per channel · clicks to community pages | Everything above vs baseline, in one honest review document |
Demo content was assembled from public listing facts and is clearly labeled SAMPLE; production content uses each builder's own listings and photography with permission. The live demonstration publishes only to our own accounts. All systems self-hosted; client data stays on infrastructure we control; month-to-month, no lock-in — a builder's accounts and audiences always remain their own.