Auto Marketing EngineLive audit · no fabricated numbers
Marketing readiness report

Change Austin
readiness: 63 / 100

for changeaustin.com · change business
Generated July 6, 2026 from a live fetch of the homepage. Every score and finding below traces to a real signal on the page.
Overall readiness
63/ 100
Workable — real upside on the table
The five disciplines
Each score is the share of real checks the live site passes in that discipline — the same scoring an activated department runs against every day.
SEO64
Content60
AI Search85
Social33
Technical90
What the engine actually read
The highest-impact findings, worst first — each pulled from the live homepage, with the fix your department would apply.
Fix
Breadcrumb schema SEO
No BreadcrumbList schema -- search shows a bare URL, not a path.
→ Add BreadcrumbList JSON-LD so search and AI show your site hierarchy (and get richer results).
Fix
Social profiles linked Social
No social links found.
→ Link at least three active social profiles from the footer.
Fix
Media richness Content
0 images, 0 video/iframe embed(s).
→ Add rich media (video, an embedded map, or 6+ meaningful images) -- it lifts dwell time and richness.
Fix
Answer-style content Content
No question/answer content -- misses long-tail and AI-answer intent.
→ Add an FAQ (with FAQPage schema) or question-style H2s -- they win featured snippets and AI answers.
Fix
Share image Social
No og:image -- shares render blank.
→ Set a 1200x630 og:image so shared links look intentional.
Tune
Rich answer schema AI Search
Only generic schema (WebSite) -- no answer-grade type.
→ Mark up real content with 2+ rich @types (FAQPage, HowTo, Article, Product, Event, LocalBusiness, Service) so assistants can quote you directly.
Title length
72 chars
Homepage words
757
H1 / H2
1 / 4
Sitemap URLs
188
JSON-LD blocks
1
Internal links
31
Social profiles
none
Agents-First
llms.txt AGENTS.md
Your 30 / 60 / 90 roadmap
Sequenced from this audit: fix the fundamentals, build the machine, then compound. Re-run the engine at each checkpoint to measure the lift.
30days
Fix the fundamentals
  1. Fix: Breadcrumb schema — Add BreadcrumbList JSON-LD so search and AI show your site hierarchy (and get richer results).
  2. Fix: Media richness — Add rich media (video, an embedded map, or 6+ meaningful images) -- it lifts dwell time and richness.
  3. Fix: Answer-style content — Add an FAQ (with FAQPage schema) or question-style H2s -- they win featured snippets and AI answers.
  4. Fix: Social profiles linked — Link at least three active social profiles from the footer.
  5. Stand up weekly analytics review; set the baseline from this audit.
60days
Build the machine
  1. Improve: Title tag — Write a 40-60 char title with the primary keyword near the front.
  2. Improve: Meta description — Add a 130-160 char description that earns the click.
  3. Improve: Search Console verified — Verify the site in Google Search Console (google-site-verification meta or DNS token) and add Bing Webmaster Tools -- they surface indexing errors and real query data.
  4. Improve: Homepage depth — Give the homepage 800+ words of substantive, scannable copy.
  5. Publish 4 cornerstone articles for the change business niche (see Content).
  6. Launch a monthly email to owned list; automate the send.
90days
Compound the gains
  1. Build topical clusters around the 3 highest-intent keywords.
  2. Add JSON-LD to every template so AI answers can cite you.
  3. Turn the best-performing posts into short social clips.
  4. Review scores vs. this baseline; re-run the engine and compare.
A live sample of what your department produces
Not stock copy — these are generated from changeaustin.com's own audit signals: its real sections, its actual title and meta, its niche. In a Managed engagement your department produces a fresh stream of these every day, each held for your approval.
These samples are drafts and scaffolding the software produces. A human on your team reviews, finishes and ships them — nothing is auto-published to your accounts.
Content brief
What Austin Is Debating
🎯 what austin is debating📣 Blog📅 2026-07-11From the site's live “What Austin Is Debating” section
Outline
  1. Direct answer (40–60 words) — open with the one-sentence answer so AI answer engines can quote it verbatim
  2. Why this matters for change business readers in Austin
  3. The specifics — 3–5 scannable H2 subsections a reader can jump between
  4. A plain-English FAQ (3–4 real questions) — answer engines lift these directly
  5. Call to action + built-in lead capture
Key points
  • Anchor to the homepage's live “What Austin Is Debating” section and cross-link it — the homepage already carries 31 internal links to weave from.
  • Primary keyword “what austin is debating” goes in the H1, the URL slug and the first sentence.
  • Close a real gap while you publish — Title tag: Write a 40-60 char title with the primary keyword near the front.
  • Playbook technique applied: Move agents from chat to autonomous action
Call to action

Invite readers to join the Change Austin newsletter for the next guide — build the capture into the piece itself (separate assistants that help from agents that act; automate the act path).

Title tag rewrite
Now
Change Austin — Civic Reform, Community Organizing & Grassroots Politics
Recommended
The city is changing fast. Make sure the change is what you wa
Current title is 72 chars. This leads with the primary phrase and stays inside Google's ~60-char cutoff.
Copy-paste
<title>The city is changing fast. Make sure the change is what you wa</title>
Meta description rewrite
Now
Change Austin is a platform for civic reform, grassroots politics, and community-driven change in Austin, Texas.
Recommended
The city is changing fast. Make sure the change is what you want. in Austin — Change Austin. What to know, where to start, and how to choose the right change.
Current description is 112 chars. Target 150–160 with the phrase, a benefit and a soft CTA.
Copy-paste
<meta name="description" content="The city is changing fast. Make sure the change is what you want. in Austin — Change Austin. What to know, where to start, and how to choose the right change.">
Ready to ship these to changeaustin.com?
You approve each one — then the department publishes it to your live site the way that fits you: copy‑paste, we host it, or a platform connector. Nothing ships without your yes.
Connect your site to ship →
The Managed engagement

What your Managed marketing department delivers

Honest split: the software does the seeing and the scaffolding — it reads your site, scores it, produces briefs, copy-paste fixes and social drafts, and holds them in an approval queue. A person does the last mile — reviewing, finishing and publishing to your channels. You get an agency's output cadence with a single approval gate, not a black box.

The software sees & scaffolds

  • A live audit + five discipline scores, re-run continuously
  • A prioritized fix list and a 30/60/90 roadmap
  • Content briefs tied to your real pages and niche
  • Copy-paste SEO & AI-search (AISO) fixes — title, meta, schema, llms.txt / AGENTS.md
  • Ready-to-edit social drafts, dated and channel-tagged
  • An approval queue — nothing moves without a human yes

A person does the last mile

  • Reviews and finishes every draft to your brand voice
  • Publishes approved work to your own accounts
  • Wires up analytics, Search Console and scheduling
  • Delivers a human-approved report each month
  • Re-audits and refreshes the roadmap each quarter
What it is not: the engine does not autonomously write finished, publish-ready copy, and it does not post to your social or CMS accounts on its own. Account connections shown in the panel are placeholders your team wires during onboarding. Every number on this page comes from a real fetch of changeaustin.com — nothing is invented.
$2,900/mo, flat
A full cross-channel department — content, SEO, AI-search, social and email — run by the engine and approved by a human. Month-to-month, cancel anytime. Below a single agency retainer.
Launch code CANTLOSE — first month $0, no card required to start.
Start the engagement →
Auto Marketing Engine· Every score on this page derives from a live fetch of changeaustin.com. No fabricated numbers. Run the engine on your own site →