Auto Marketing EngineLive audit · no fabricated numbers
Marketing readiness report

When's The Game?
readiness: 65 / 100

for whensthegame.com · events / entertainment
Generated July 6, 2026 from a live fetch of the homepage. Every score and finding below traces to a real signal on the page.
Overall readiness
65/ 100
Workable — real upside on the table
The five disciplines
Each score is the share of real checks the live site passes in that discipline — the same scoring an activated department runs against every day.
SEO71
Content65
AI Search85
Social33
Technical90
What the engine actually read
The highest-impact findings, worst first — each pulled from the live homepage, with the fix your department would apply.
Fix
Breadcrumb schema SEO
No BreadcrumbList schema -- search shows a bare URL, not a path.
→ Add BreadcrumbList JSON-LD so search and AI show your site hierarchy (and get richer results).
Fix
Social profiles linked Social
No social links found.
→ Link at least three active social profiles from the footer.
Fix
Media richness Content
0 images, 0 video/iframe embed(s).
→ Add rich media (video, an embedded map, or 6+ meaningful images) -- it lifts dwell time and richness.
Fix
Answer-style content Content
No question/answer content -- misses long-tail and AI-answer intent.
→ Add an FAQ (with FAQPage schema) or question-style H2s -- they win featured snippets and AI answers.
Fix
Share image Social
No og:image -- shares render blank.
→ Set a 1200x630 og:image so shared links look intentional.
Tune
Rich answer schema AI Search
Only generic schema (Organization, WebSite) -- no answer-grade type.
→ Mark up real content with 2+ rich @types (FAQPage, HowTo, Article, Product, Event, LocalBusiness, Service) so assistants can quote you directly.
Title length
49 chars
Homepage words
843
H1 / H2
1 / 7
Sitemap URLs
50
JSON-LD blocks
1
Internal links
14
Social profiles
none
Agents-First
llms.txt AGENTS.md
Your 30 / 60 / 90 roadmap
Sequenced from this audit: fix the fundamentals, build the machine, then compound. Re-run the engine at each checkpoint to measure the lift.
30days
Fix the fundamentals
  1. Fix: Breadcrumb schema — Add BreadcrumbList JSON-LD so search and AI show your site hierarchy (and get richer results).
  2. Fix: Media richness — Add rich media (video, an embedded map, or 6+ meaningful images) -- it lifts dwell time and richness.
  3. Fix: Answer-style content — Add an FAQ (with FAQPage schema) or question-style H2s -- they win featured snippets and AI answers.
  4. Fix: Social profiles linked — Link at least three active social profiles from the footer.
  5. Stand up weekly analytics review; set the baseline from this audit.
60days
Build the machine
  1. Improve: Meta description — Add a 130-160 char description that earns the click.
  2. Improve: Search Console verified — Verify the site in Google Search Console (google-site-verification meta or DNS token) and add Bing Webmaster Tools -- they surface indexing errors and real query data.
  3. Improve: Internal linking — Link to 20+ key pages from the homepage to spread authority and aid discovery.
  4. Improve: Content freshness — Expose a real last-updated date: add an article:modified_time meta or a visible <time> element (a Last-Modified header alone isn't enough).
  5. Publish 4 cornerstone articles for the events / entertainment niche (see Content).
  6. Launch a monthly email to owned list; automate the send.
90days
Compound the gains
  1. Build topical clusters around the 3 highest-intent keywords.
  2. Add JSON-LD to every template so AI answers can cite you.
  3. Turn the best-performing posts into short social clips.
  4. Review scores vs. this baseline; re-run the engine and compare.
A live sample of what your department produces
Not stock copy — these are generated from whensthegame.com's own audit signals: its real sections, its actual title and meta, its niche. In a Managed engagement your department produces a fresh stream of these every day, each held for your approval.
These samples are drafts and scaffolding the software produces. A human on your team reviews, finishes and ships them — nothing is auto-published to your accounts.
Content brief
How it works in Sports What
🎯 how it works sports what📣 Blog📅 2026-07-11From the site's live “How it works” section
Outline
  1. Direct answer (40–60 words) — open with the one-sentence answer so AI answer engines can quote it verbatim
  2. Why this matters for events readers in Sports What
  3. The specifics — 3–5 scannable H2 subsections a reader can jump between
  4. A plain-English FAQ (3–4 real questions) — answer engines lift these directly
  5. Call to action + built-in lead capture
Key points
  • Anchor to the homepage's live “How it works” section and cross-link it — the homepage already carries 14 internal links to weave from.
  • Primary keyword “how it works sports what” goes in the H1, the URL slug and the first sentence.
  • Close a real gap while you publish — Meta description: Add a 130-160 char description that earns the click.
  • Playbook technique applied: Move agents from chat to autonomous action
Call to action

Invite readers to join the When's The Game? newsletter for the next guide — build the capture into the piece itself (separate assistants that help from agents that act; automate the act path).

Title tag rewrite
Now
When's The Game? — What's On TV Tonight in Sports
Recommended
What game is on tonight? in Sports What | When's The Game?
Current title is 49 chars. This leads with the primary phrase and stays inside Google's ~60-char cutoff.
Copy-paste
<title>What game is on tonight? in Sports What | When's The Game?</title>
Meta description rewrite
Now
Never miss a game. Find out what sports are on TV tonight, this week, and where to watch. NFL, NBA, MLB, NHL, college.
Recommended
What game is on tonight? in Sports What — When's The Game?. What to know, where to start, and how to choose the right events. See the guide.
Current description is 118 chars. Target 150–160 with the phrase, a benefit and a soft CTA.
Copy-paste
<meta name="description" content="What game is on tonight? in Sports What — When's The Game?. What to know, where to start, and how to choose the right events. See the guide.">
Ready to ship these to whensthegame.com?
You approve each one — then the department publishes it to your live site the way that fits you: copy‑paste, we host it, or a platform connector. Nothing ships without your yes.
Connect your site to ship →
The Managed engagement

What your Managed marketing department delivers

Honest split: the software does the seeing and the scaffolding — it reads your site, scores it, produces briefs, copy-paste fixes and social drafts, and holds them in an approval queue. A person does the last mile — reviewing, finishing and publishing to your channels. You get an agency's output cadence with a single approval gate, not a black box.

The software sees & scaffolds

  • A live audit + five discipline scores, re-run continuously
  • A prioritized fix list and a 30/60/90 roadmap
  • Content briefs tied to your real pages and niche
  • Copy-paste SEO & AI-search (AISO) fixes — title, meta, schema, llms.txt / AGENTS.md
  • Ready-to-edit social drafts, dated and channel-tagged
  • An approval queue — nothing moves without a human yes

A person does the last mile

  • Reviews and finishes every draft to your brand voice
  • Publishes approved work to your own accounts
  • Wires up analytics, Search Console and scheduling
  • Delivers a human-approved report each month
  • Re-audits and refreshes the roadmap each quarter
What it is not: the engine does not autonomously write finished, publish-ready copy, and it does not post to your social or CMS accounts on its own. Account connections shown in the panel are placeholders your team wires during onboarding. Every number on this page comes from a real fetch of whensthegame.com — nothing is invented.
$2,900/mo, flat
A full cross-channel department — content, SEO, AI-search, social and email — run by the engine and approved by a human. Month-to-month, cancel anytime. Below a single agency retainer.
Launch code CANTLOSE — first month $0, no card required to start.
Start the engagement →
Auto Marketing Engine· Every score on this page derives from a live fetch of whensthegame.com. No fabricated numbers. Run the engine on your own site →